Mini Warenkorb

  • Keine Artikel im Warenkorb.

P&G Introduces Paper Tubes For Secret, Old Spice As CPG Makers Turn Away From Plastic

zu News

Secret and Old Spice deodorants will introduce innovative paper dispensing tubes, eliminating the familiar plastic push-up types.

For Procter & Gamble, which makes both brands, it’s another showy example of the consumer packaged goods giant’s push to have its beauty and grooming brands use only 100% recyclable or reusable packaging by 2030 and reduce use of virgin petroleum plastic by 50%. 

The new containers, which also have a push-up function, will be available in 500 Walmart stores in May. If consumers like the packaging, P&G will expand the product offering nationwide and expand company products that will use it. 

The tilt of major CPG brands toward more environmentally-friendly  packaging and ingredients is a trend that has accelerated just as governmental initiatives toward a greener environment have not. 

Freddy Bharucha, vice president of personal care in the P&G beauty division, says, “We co-designed this package with consumers who are interested in cutting back on plastic waste. The majority of Gen Z consumers have high expectations for environmentally friendly products.”

P&G began spreading the news about the new containers two days before the 50th anniversary of Earth Day. 

Earlier this year, P&G reduced the amount of plastic in the conventional Secret deodorant container.

The paper tube package is made of 90% recycled paper that contains no wax, plastics, BPA, or PFA. New paper fiber is used to make the post-consumer recycled paperboard stronger at the base.

At first the new packaging will be available for Secret’s Rose + Geranium scent and Old Spice’s Cedar & Salt. Both will retail for about $10.

Other big CPG brands like Unilever have also ramped up their efforts to reduce plastic use. Along with P&G, Unilever is now testing the idea of “refill” stations for soap and shampoo -- and in Unilever’s case, even for Hellmann’s mayonnaise.

The coronavirus pandemic has boosted sales for P&G’s household goods as consumers stay inside. 

Last week it reported a 10% first quarter increase in U.S sales, the largest in decades, as consumers stocked up on a wide array of company products, including Mr.Clean, Tide, Bounty, Pampers, Vicks -- and of course, Charmin toilet tissue. 

“Consumption of our products is not likely to dissipate,” CEO David Taylor said. “We will serve what will likely become a forever-altered health, hygiene and cleaning focus for consumers.”

Related Articles